Big Data Analytics Solutions | Financial Services in India |Decimal Point Analysis

How An Asset Management Firm Is Managing It's RFP/ RFI / DDQ The Smarter Way

How an Asset Management Firm is Managing it's RFP / RFI / DDQ the Smarter way


A leading credit focussed Alternative Asset management firm which manages funds for Institutions and HNI’s was looking to improve its proposal win rates.

Most large institutions before appointing any asset managers always perform a due diligence exercise.

These Institutions request for information from asset management firms in form of a DDQ (Due Diligence Questionnaire) for qualification / shortlisting based on the institution’s interest, outlook, and compliance requirement etc.

Hence filling the DDQ with the latest and accurate information is very crucial and it is timebound as well. Our client’s business development team was responsible to handle this activity.


DDQ’s are not standard documents which means the team must fill a lot of details of which some might be repetitive but there might be few details which will have to be sourced from subject matter experts within the organisation. This makes this process tedious and time consuming for the sales team who might be busy closing the deals.

Our client was using proposal management software, which helps you keep track of DDQ’s submitted earlier. It has a library function which allows you to query from the past responses and answer the new DDQ’s.

However, the client’s team was facing challenges in keeping the library up to date and there was a backlog of DDQ’s which had to be uploaded in proposal management software.



Our first engagement with the client was to reduce the backlog of DDQ’s which was not uploaded in proposal management software. We uploaded all the completed questionnaires in the proposal management system. We also helped in creating a structure of tagging the questions and creating a folder structure within the software which would help in easy retrieval of information when needed. Once we were through with the backlog, we started helping the client in filling new questionnaires.

We have setup a process and use the proposal management software to create the first draft of the response to the Questionnaire. Post this the clients team reviews the draft and then suggests the changes required or makes the required changes before submitting to the institutions / investors.

This process has been very effective, and we also have regular feedback call with the client to know how well we are doing. On these calls we compare and contrast the first draft with the final draft submitted.


Our team has achieved a TAT of 3-5 hours for DDQ first draft with a maker-checker process in place. We have been able to achieve as high as 70% hit rate with the response accuracy on the first draft. This means the clients business development team can be more productive with their calls to close investment rounds. They spend less time in reviewing the DDQ and only update the pending questions.

With the assistance of DPA in the DDQ process, the client is able to turn around more questionnaires and their team can focus on more advanced discussions which gets created due to these submissions. This has improved the number of DDQ submitted, accuracy of the responses and also the win rate for the client.

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