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productivity management

Bulk Deduplication & Merge Accelerator for DealCloud

A controlled remediation of duplicate records across your DealCloud objects, including contacts, companies, deals and more. Every merge is tested, fully reversible, and executed only once you have approved it.

Duplicate records reduce the reliability of searches, split relationship history across multiple entries and distort reporting at partner level. The Merge Accelerator identifies them, establishes matching and survivorship rules with you, takes a complete backup, tests the merge on a sample set, then executes the full remediation and applies validation rules to prevent recurrence.

AT A GLANCE

Engagement

Fixed scope, quoted independently of other packages.

Safeguard

Complete backup and snapshot before any change, then a staged test merge.

Best suited to

Firms following a migration or merger, or with extensive imported contact data.

How the DealCloud duplicate cleanup works

The Merge Accelerator is a fixed-scope CRM data cleansing engagement built for DealCloud. DPA finds duplicate contacts, companies, deals and custom-object records, agrees matching and survivorship rules with you, and takes a complete backup. It then tests the merge on a sample set, runs the full merge, and adds validation rules that stop new duplicates.

Duplicate discovery with a full data quality baseline

You get the full picture of the duplicates before any record moves.

Duplicate discovery across contacts, companies, deals and custom objects

Full data quality baseline of your instance

Estimate of duplicate volume and its impact

Match and merge logic reviewed and approved

The rules are built with you, so you own the logic behind every merge.

Fuzzy and exact matching rules

Confidence scoring and thresholds

Survivorship logic for which record wins

Field-level merge rules, agreed before anything runs

Complete backup, staged test merge, then full execution

The cleanup runs in a controlled, reversible sequence.

Complete backup and snapshot before any change

Staged test merge on a sample set

Full bulk merge once the test results are verified

Manual review for records that need a human eye

Validation rules that keep the database clean over time

The database stays clean after we step away.

Validation rules that stop duplicates before they enter

Guidance on entry standards for your team

Optional ongoing deduplication as a recurring service

What are the five steps of a DealCloud bulk merge?

Nothing merges until the rules are approved, the backup is taken and the test merge is verified with you.

01

Assess

Duplicates identified, quality baseline established

02

Define

Matching, thresholds and survivorship approved

03

Safeguard

Complete backup and snapshot taken

04

Test

Staged merge on a sample set, verified with you

05

Execute

Full merge, manual review, validation rules applied

The impact of a clean database

Reporting integrity restored.

Searches, distributions, coverage reports and investor lists no longer double-count the same entity.

Relationship history consolidated.

Coverage is no longer split across duplicate records, clarifying ownership of each relationship.

Scope established before execution.

Discovery and a data quality baseline are completed first, so duplicate volume and its impact are known before any merge is approved.

Client-approved merge logic.

Matching rules, confidence thresholds and survivorship are agreed with you and documented before execution.

Manual effort eliminated.

A single controlled run replaces record-by-record merging in the interface, with manual review where judgement is required.

Sustained data quality.

Validation rules prevent duplicate entry, with optional ongoing deduplication as a recurring service.

Why choose DPA for DealCloud deduplication

Reversible by design

A complete backup and snapshot is taken before any change, and a staged test merge is run on a sample set before full execution.

Client-approved logic, DPA execution

Matching rules, thresholds and survivorship remain your decision. We develop them with you and document them before execution.

Built for DealCloud objects

Contacts, companies, deals and custom objects, with relationship history preserved rather than lost on merge.

Prevention as well as remediation

Validation rules and entry standards are applied at the close of the engagement, so data quality is maintained thereafter.

DealCloud deduplication: frequently asked questions

DealCloud implementation frequently asked questions

No. Survivorship logic determines which value is retained field by field, and it is agreed with you before execution. A complete backup and snapshot is taken first, and the merge is tested on a sample set before full execution.

Contacts, companies, deals and custom objects. Discovery covers the full instance, so the location and volume of duplicates are established before scope is confirmed.

Through survivorship logic agreed with you: field-level rules determining which value is retained, supported by fuzzy and exact matching and confidence thresholds that you set.

A complete backup and snapshot is taken before any change, and the staged test merge allows results to be verified on a sample set before full execution.

Validation rules that prevent duplicates at the point of entry, guidance on entry standards for your team, and optional ongoing deduplication as a recurring service or within a Managed Services retainer.

Background

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